Using the 2015 Big Bash League tournament as a platform, I set out to create a campaign for our ambassadors that would put a spotlight on the brand. With the BBL tournament, the rules and regulations are not as restricted as the International traditional rules, so I decided to push the limits and shake up the cricket world.
I decided to paint the ambassadors bats to match their team colours. Chris Gayle was slightly different. With his rock star image and blingy presentation, the gold bat was created. Thankfully Chris was more than happy to embrace the bat and became a talking point around the world.