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North Sydney Lifestyle Festival – North Sydney

Challenge

Build a fresh new brand for a 3-year festival, encouraging all ages to be active, and to get outdoors.

Solution

Bright colourful energetic brand, incorporating the iconic North Sydney oval where the festival is held supported by the Mayor of North Sydney and the Guy Sebastian Foundation.
Keeping the main Lifestyle logo green representing grass/nature outdoors. Allowing the secondary logos to explode with colour.

Working for

"Spartan Sporting Goods"