Super League Triathlon


Branding, Creative Direction, Design


A revolutionary short form of Triathlon, Super League Triathlon is the next BIG THING to hit the tv screen.
The brief was clear- To create a strong memorable sporting brand with a logo that will catch the viewers attention and be easily recognised. The Super Man ‘S’ was also thrown up in the mix for inspiration.
A lot of research and thought was put into the logo from the colour to the shape. The ‘S’ icon carefully crafted to encapsulate- Fresh, strong and fast with the split of the S with the top half slightly in front of the bottom half shows the competitive nature of the sport.
Also created was the apparel, signage, way finders and more.