Experience

2023 - Present
Alemlube
Creative Marketing Manager - Australia & New Zealand

As the Marketing Manager at Alemlube, I spearheaded initiatives to bolster Alemlube’s brand awareness, ensuring consistency across all channels by establishing a robust style guide. I also improved the visual design of social media tiles and implemented processes and a briefing system that previously did not exist, streamlining project delivery and enhancing team efficiency. Additionally, I created an engaging intranet and moved the briefing process online, facilitating easier access and better communication among team members. My responsibilities included overseeing the entire creative process, from conceptualisation to completion, ensuring timely delivery of projects. I managed the design and production of corporate branded materials, trade publication advertisements, and collateral Collaborating closely with internal and external stakeholders, I facilitated stakeholder engagement and coordinated with various teams to achieve successful marketing campaigns and product promotions. I also led and mentored our marketing team, elevating their skills and capabilities.

2022 - 2023
Noble Agency
Art Director

Create and design brand identity and campaigns from print to OOH, apparel, website and Social media design for Employee Value Proposition (EVP) and Employee Branding (EB) campaigns and graduate launches.

2022 - 2023
Birdy Homes/Tribeca Group
Freelance

I was engaged to start and create a new lifestyle brand called birdyhomes.com.au. This included creating the brand, social media direction, website design, marketing automation, print, apparel and signage. I also created and structured the website as a DAM and CMS system that function would enable the team to access a library of information and images within the company and suppliers. Allow suppliers to access products enabling us to sell those products online and also allow customers to turn their mood board to their dream home with a click of a button.I also create video content on the odd occasion for our social channels.
I also revamped Grocorp branding and created new branding identities for Built By the Girls, Coolwater Construction and Cavill Reality Gold Coast.

2018-2020
Rebel Sport
Assistant Creative Director

Assisting the Creative Director, managing the design team and liaise with al departments within the company. My role is to oversee all design projects from concept to delivery, translating each creative brief into compelling marketing campaigns across all channels while ensuring a high standard of work that is on-brand, results orientated and customer-centric.

TVC, catalogue, digital, social, eDM, visual merchandise POS, sponsorship, events, manage photoshoots.

​Luke Brocklehurst 0419 290 839

2015-2018
Wolff Design
Art Director

Design and development, social media, packaging, presentation, UI and UX responsive website, guideline/identity development, conceptual art, logo design, brochures, POS, exhibition displays, signage.

Peter Wolff 0419 290 839