Wolff Design
My time at Wolff Design build my UX and IU portfolio, creating design and sophisticated web systems and responsive websites for the building industry, doctors, AI tech companies, childcare centres including the leaders in the field - Only About Children and more.
Responsible for the design, development and early adopters to mobile-first website design and digital/social media plans, along with packaging, presentation, festival branding, Visual Identity, POS, exhibition display and signage.
A project that comes to mind while at Wolff Design was creating the brand Super League Triathlon from scratch. Triathlon/iron man was a neglected and fading sport. See below for more information.
Super League triathlon
Approached by their marketing team with a clear vision to create a new short form of the sport wanted to not only put the sport back on the map and create an iconic brand that was not only unique and memorable, but also aim to become a lifeline for these superhuman athletes, champions in their field financially.
I am proud to say after launching the brand we had immediate impact drawing large crowds and social followings, TV contracts and boost in sponsorship deals. An event that is now a global tournament and more importantly 6 figure earnings to the athletes with lower-ranked athletes compensated for their hard work.
